Thanks to the widespread use of social media, most of our conversations now take place over the web. Whether people are talking about brands or celebrities, all positive reactions and negative sentiments are aired out in a public space.
If anything, the coronavirus (COVID-19) outbreak and the events of 2020 have amplified this medium to new heights. This puts social media front and center of all audience conversations, where comprehensive social media analysis let you understand your market like never before.
How to Analyze Your Social Media Using NetbaseQuid
Whether you are taking in the market sentiment against an older product or recording the reactions against a new offering, effective analysis of social media can help you get accurate and comprehensive results.
With solutions such as NetbaseQuid, you are able to take in these details through an intuitive interface and easy to understand figures. The purpose-built program fetches data of social posts and behaviors throughout the web, and organizes it in a way where going through it becomes as easy as a walk in the park.
To see how you can perform an analysis for your social media performance, here’s a lowdown of the process and the overall aspects attached to it.
Start by Choosing Your Social Media Platforms
The first step comes in the form of choosing your social media platforms. Whether you are focusing on general public players such as Facebook and Twitter or targeting niche professional platforms such as LinkedIn, you need to specify which platforms to work on during your social media analysis.
Check What Factors You Are Searching For
Whether you are name searching by your brand name or your personal name, make sure that you put in these attributes and additional factors into the program itself. This makes sure that your filtration is not limited to hashtags anymore and captures conversations on a broader level.
Keep an Open Mind for Similar Attributes
Not everyone may use your specific brand name in their conversations, but they will still find a way to refer to you. By keeping this in mind and integrating additional attributes such as nicknames to the mix, you can keep track of all such conversations and tap into the related audience reaction accordingly.
Don’t Miss Out on Demographics
You can further filter your search results by demographics including but not limited to a select region, gender, and age group. This helps you make sure that your social media analysis is covered through different perspectives. As a result, you can be more confident in the results you obtain and the data you find.
Use Visualization and Sorting Tools
When it comes to social media analytics, fetching details is easy. It’s understanding them that comes off as a more difficult part. By using NetbaseQuid’s data visualization and sorting features, you can easily segment your data to have a firm grasp on your results.
Utilize Your Findings Across a Variety of Aspects
Once you have detailed findings at your hands, make sure to use the results to your maximum advantage. This includes optimizing marketing campaigns, changing your brand’s tone of voice, and improving your products to meet audience expectations according to your social media analysis.
By keeping these few points in mind, you can easily perform a comprehensive analytics campaign that is data driven but still doesn’t cost you a small fortune to complete. As a result, you can easily run a results-oriented analysis while keeping your budget in check.