The lucky owner of a corporate, new email address finally gets to work. And has already identified potential buyers of the products, believing that it is them who are obliged to send the first thousand communications right now. But here’s the problem – the mail server first cuts off the volume of incoming messages, and then begins to ignore the mailing. And worst of all, it blocks the address! In fact, there is nothing strange about it. This is the requirements of mailing services for mailings, as well as legal requirements. Therefore, in digital marketing, either the one who will follow the rules of “warming up” mailing or stay in the periodic block of mailing services wins.
You can read more about the commercial email warming service at https://reply.io/email-warmup, where the experts at Reply talk about the benefits of this method. And offer a professional approach to this important element of digital infrastructure. Let’s take a closer look at why an email account warmup is necessary. And how to get it without months of “warming up.
How to get started and not count the number of emails to get into spam
There are two ways to proceed. The first is to entrust the warming up of emails to professional services, such as Reply. In this case, the mailing volume will be increasing smoothly. The second option – is to try to figure it all out yourself and configure your mail to the right level of “warming up”:
- The first step is to set up the SPF, DKIM, DMARC services;
- The second step is to get your own corporate e-mail name, which is assigned after you become the owner of a commercial Internet address;
- The third one is to monitor carefully the rhythm of newsletters and user activity.
If letters are sent from free email addresses, be prepared for the fact that this is the first and undoubted sign of a spam attack. And hence sanctions from the mailing service.
Slow warm-up
In most cases, you will need to slowly warm up your account, which will require manually sending between 10-20 emails each day. The engagement of the recipients in these newsletters should be monitored. The higher the level of engagement, the higher the credibility of the email.
Next Steps
Next you should constantly support those users who have responded and develop data exchange with them, at the same time increasing the volume of mailings to new addresses. As you can see – it is quite a troublesome task, but it is quite solvable, especially if the volume of mailings is minimal. If you want to quickly reach a volume of hundreds of thousands of addresses or even a million recipients, then you need the help of professional marketers and technical experts.