If you’re planning an upcoming trade show or exhibition, it’s important to make sure that you have the right staffing in place. A mistake in this area can be very costly, both in terms of money and lost opportunities. In this article, we’ll take a look at some of the most common mistakes made when staffing exhibits and how to avoid them.
1. Not Having Enough Staff
One of the most common mistakes made when staffing an exhibit is not having enough staff on hand. This can lead to a number of problems, including long lines and frustrated customers. Make sure that you have enough staff to cover all areas of your exhibit, including the entrance, exit, and any special areas that may require attention.
In addition, it’s important to have staff who are knowledgeable about your product or service, this way; they can answer any questions that visitors may have. Along with adequate staffing, it is also promising to invest in custom trade show exhibits as they’re designed to attract attention and generate interest. A combination of these two factors will help ensure that your exhibit is a success.
2. Not Setting an Appropriate Trade Show Budget
Another common mistake is not setting an appropriate budget for your trade show staffing. This can lead to a number of problems, including understaffing, which we just discussed. But, on the other hand, it can also lead to overstaffing, which can be just as big of a problem.
So, when you are setting your budget, make sure to factor in the cost of wages, benefits, and training for your staff. You’ll also need to factor in the cost of any equipment or supplies that your staff will need. By setting a realistic budget, you can avoid many of the common staffing mistakes that exhibitors make.
3. Being Unrealistic about Teams Strength and Weaknesses
Part of being a good exhibitor is knowing your team’s strengths and weaknesses. For example, if you try to staff your exhibit with only your most vital team members, you may find that they quickly become overwhelmed. Whereas, if you try to staff your exhibit with only your weakest team members, you may find that they are unable to handle the demands of the exhibit. Instead, try to create a balance by staffing your exhibit with team members who have complementary strengths and weaknesses. This will allow you to make the most of your exhibit staffing and avoid costly mistakes.
To Conclude
With the help of these tips, you can avoid many of the common mistakes that exhibitors make when staffing their exhibits. By planning ahead and budgeting appropriately, you can ensure that your exhibit is properly staffed and that your team can make the most of the opportunity.