There are eight takeaway thoughts that would enable to grow the freelance business amongst pandemic.
- Reconnect with past clients
At times, we may get so engrossed with the new customers that we lose touch with the older ones. Make sure to be in touch with them, especially in tough times, as they would be ones to give business. Get to know more about Upwork report.
- Update your portfolio (or website)
Updating your freelance portfolio is of essence, keep upgrading it with the relevant stuff. Update them with the new projects. Find out how you wish to position yourself and create a special portfolio. Those of you who are freelance copywriters, identify the niche and post them on the website.
- Improve your website’s SEO
Saying the right things on the website is of importance and so if you do not know these facts, hire a professional SEO who would do the work for you and would drive traffic to your website. This will increase opportunities.
- Revamp your cold outreach strategy
Never expect that your clients reach out to you. Many times, cold outreach works and you should definitely try and initiate a relationship. Find out about habits of experts.
- Offer online courses
The right online courses will aid in growing your freelance business. You could also network with the right minded individuals and also generate high quality leads. The right online course will surely have takers. The right solid course topic is something that will enable you to build business.
- Guest post on relevant websites
Blogging is a strong marketing tool which attracts traffic, enables audience education and also creates the right brand awareness about the freelance business. You could also create content that is attractive and relevant. Creating guest posts about specific websites that are visited by potential clients and so the right SEO will ensure to put those blog posts where you have your niche and this enables in creating network opportunities. There are both cloud-based and on-premises solutions available when you choose the right tracking software.
- Partner with other freelancers
Make sure to team up with other freelancers as it could enable in proper growth and development of your new launched online store.
- Join networking groups
You could identify new clients that would explore partnership opportunities and hence networking helps. The first initial step is to have the right branding assets. It could be anything from an online portfolio or your website.